We’ve handpicked some fantastic speakers who between them will cover forward-thinking customer experience, the future of brand advocacy and innovative marketing.
AdvoFest: The Brand
AdvoFest is an interactive and insightful conference, focusing on how to create, empower and enable brand advocates. The event takes place on the 8th October in Birmingham and best of all it's FREE to attend!
As the first marketing director of Just Eat UK, the online takeaway-ordering platform, he used his commercial acumen and creative growth hacking skills to grow it at breakneck speed - including launching its first TV campaign. Just Eat went public in 2014 at £1.5 Billion - making it one of the UK’s largest tech IPOs in the last decade.
Next, Ash co-founded Fare Exchange - a bootstrapped lead-generation company in the private transportation space that generated more than £25 million in revenue and recently his on-demand mobile app Washplus was acquired in Dubai.
His new book “The Unfair Advantage: How You Already Have What It Takes to Succeed ” is out In January 2020 at all top bookshops and online.
Just Eat: from challenger brand to public offering at £1.5 billion
His experience covers the full mix of communications touch points, and I have led major brands on digital, social, media and strategy. Recently, Colin was involved in the #Solidaritea campaign which won a number of accolades.
The campaign featured an online film to show support for mums and dads around Britain to celebrate the sometimes thankless parenting moments they face, and to stand with them in #Solidaritea. The film celebrates the positive roles that parents play in supporting the honest views of parenting on social media, which recently came into negative focus in an article in the Daily Mail that berated mums around the UK for being ‘slummy mummies’ because of what they say on social media about being a parent.
How Birds Eye’s #Solidaritea campaign won the hearts & minds of the UK public
co-creator of @TheTeenExperience, a series of personal development workshops series for teen girls.
Since launching in 2015, with a huge online community, and an active and thriving offline presence, Treasure Tress has proven that natural hair, beauty, sisterhood and community truly go hand in hand.
While delivering haircare packages to over 26 countries monthly, TreasureTress has grown to become much more than ‘just a subscription box’ now managing UK’s upcoming influencers, building digital campaigns for brands, consulting the largest global beauty brands and hosting the most spoken about offline activations for and by multicultural women in the UK’s major cities including their Annual Pop Up Shop.
Jamelia has been featured in Forbes, Buzzfeed, Gal-Dem, Good Housekeeping and Pride Magazine just to name a few and was listed in Ad Age’s Women to Watch 2019 Europe list.
Jamelia has recently launched #ShesObsessedThePodcast to highlight the experiences of successful and game changing Black British Women.
How to activate your fans and turn them into brand advocates
Why it’s time to bridge the gap between CX & Marketing
Laura has won awards for teaching excellence and is passionate about the transformative potential of marketing education. Laura was awarded Lecturer of the Year 2019 at the Education Awards.
Laura is also the co-founder of The Marketing Insight Series (MiS) which aims to bridge the gap between academia and industry. MiS was awarded Entrepreneurial Education Establishment of the Year 2019 at the Education Awards. Laura’s work has appeared in a range of journals including the European Journal of Marketing, Journal of Marketing Management, Frontiers in Human Neuroscience, BMC Neurology and Annals of New York Academy of Science.
Why it’s time to rethink and redefine customer loyalty
In 2017, CEO Lee Wilcox was named the Great British Entrepreneur for the Midlands region, which was a massive accolade and real validation of the impact that On The Tools has made in terms of becoming a disruptive and creative social first marketing agency and also in recognition of the development and support of an engaged and vibrant construction-based community.
Last year On The Tools managed to win the People’s Choice Award as part of ‘Pitch@Palace’ an entrepreneurship initiative developed by HRH The Duke of York and held at Buckingham Palace. Earlier this year OTT CEO Lee Wilcox was listed in the Sunday Times/Maserati 100, which recognizes game-changing entrepreneurs who are disrupting the business world. Further validation of the impact that On The Tools has had on UK Construction in a relatively short space of time.
How Electric House built an engaged community of 2.5 million fans
In 2018 she joined forces with ex-professional footballer Louis Saha to develop AxisStars. This secure and private platform connects Stars from the worlds of Sport and Entertainment directly with trusted brands and service providers.
Why influencer marketing needs to focus on trust and authenticity
Jerry is a Certified Customer Experience Professional (CCXP) and is one of just a handful of people globally to be authorised by the Customer Experience Professionals’ Association to train other practitioners for that accreditation.
Jerry’s corporate background is in senior Customer Experience and Marketing roles at the likes of Lloyds Banking Group in the UK. He also worked with other financial services companies and airlines while living in New Zealand.
As a consultant and trainer, Jerry works with airports and travel companies, utilities, financial services, professional services, industrial manufacturers and software companies among others. Clients include: American Express, Liverpool Airport, Nationwide Building Society, Tui Travel, Wales & West Utilities and National Grid, Pfizer, Chartered Institute of Personnel and Development and Buzzacott Accountants.
Jerry speaks at CX events around Europe, sits on the International Development Committee of the Customer Experience Professionals Association and has been a judge at the UK Customer Experience Awards, chairing the ‘Professional of the Year’ category.
Discover who should own the customer experience
How digital transformation can enhance the customer experience and reduce costs
Sam has built years of specialist knowledge building and managing digital customer services initiatives that underpin business objectives regarding channel-shift, efficiencies, revenue generation, and customer satisfaction.
Social media, live chat, and wider digital transformation are just some of the areas where Sam has used her experience to support the millions of customer journeys that National Express manages each year.
How to shift from a ‘cost centre’ to fully focussed on the ‘voice of the customer’.
How to reach local communities at scale through tailored social content
Her previous posts include Executive Director of Strategy and Planning for North West London Strategic Health Authority. She has created the first and only NHS organization that provides a one-stop shop for all strategic and operational marketing and communications needs. She has been a speaker at Warwick Business School on ‘Marketing in the NHS’ and sits on the Editorial Panel of ‘Journal of Patient Experience’, founded by SAGE & Cleveland Clinic, US.
Improving the patient experience through digital and proactive communication
Anushka orchestrated an innovative piece of research, which offers a multi-dimensional view and proposes an integrated managerial concept of brand advocacy. The research identifies the potentials of brands Collaborating with its customers and thus, investigates what drives and impedes customers from being brand advocates.
In the process of conducting the research, Anushka garnered riveting insights from industry experts with hands-on experience working for the likes of Interflora, Barclays, and Assurant. Further, Anushka picked the brains of several consumers to delve into their motivations and inhibitions for exhibiting advocacy behavior.
Anushka has been awarded her master’s degree with a place in the top 10% of her cohort and has achieved a distinction for her piece of research. She has also been accoladed with the Best All-Rounder Student, Best Research Project and a Gold Medal for Academics in her undergrad.
Deep dive into drivers & inhibitors of Brand Advocacy
We are proud to be a part of Birmingham Tech Week 2019
Find out why brand advocacy, modern marketing and influencer engagement needs to be built on trust and authenticity
Hear why it’s time to redefine what customer loyalty is and how to shift from a transactional relationship to an emotive one
Discover how collaboration can help you build communities, crowdsource transformative ideas and co-create innovative products
Learn why great brand advocacy starts with a successful employee engagement strategy
iCentrum is a state of the art venue that's conveniently located just off the A38 and has fantastic city centre transport links.
The location boasts a 6m+ wide screen and state of the art audio & visual equipment, meaning you won't miss a beat.
Sit Back & Relax
A 200 seater auditorium with lots of space gives you plenty of opportunities to network inbetween the fantastic presentations.
You’re Being Served
Coffee on arrival (check), lunch provided (check), a cheeky glass of wine over networking (check) - don't worry we've got you covered.
Arrive at the venue and network with like-minded people over a cup of coffee or tea
Yiannis Maos, Co-Founder of Hyve introduces AdvoFest 2019 and gives you a taster of what’s to come…
Learn how Ash Ali helped Just Eat go from challenger brand to public offering at £1.5 billion – making it one of the UK’s largest tech IPOs in the last decade.
Learn how Birds Eye’s #solidaritea campaign won the hearts and minds of the UK public by showing support for mums and dads around Britain.
A chance to stretch your feet, have a natter and grab a cup of coffee
12:30 - Samantha Cox, National Express and Stuart Banbery, Orlo: How digital transformation can enhance the customer experience and reduce costs
National Express and digital customer service technology partner, Orlo, will take you on a journey of how they transformed contact centre operations at one of the world’s largest coach operators. Discover how National Express drove down response times and increased customer satisfaction across social media and live chat, helping to encourage a digital channel-shift of almost 30% and significant efficiency savings. National Express will also share how they transformed customer services from a “cost centre” to the “voice of the customer” for the wider organisation.
It’s time to grab some food, have a chat about the morning’s presentations and check out the exhibition featuring the latest marketing technology
14:00 - Panel Discussion: The Future of Brand Advocacy... featuring the Sue Kong (NHS Elect), Jamelia Donaldson (Treasure Trees), Jerry Angrave (Empathyce), Ben Freeborn (Interflora) and Kate Hamer (AxisStars)
Our panel discussion will feature a diverse range of subject matter experts who will discuss the future of marketing and customer experience
Learn how reaching consumers at a local level can lead to higher engagement and help you activate your local ambassadors.
Dr. Laura Chamberlain, Associate Professor of Marketing at Warwick Business School, will look at how loyalty is changing and what we can do to re-engage our consumers. Laura has won numerous awards and her work has appeared in a range of publications including the European Journal of Marketing.
Lee is CEO at Electric House, a social media and marketing agency boasting the largest online construction community in the UK, currently standing at over 2.5 million. Learn how they built this audience and what you can do to build your own.
Yiannis returns to summarise the day and give you information on how you can get involved with the AdvoFest community
Share your favourite bits with other delegates over a nice cold beer or glass of wine
As this event forms part of Birmingham Tech Week, we’ll be heading to The Alchemist for a some cocktails (all delegates will recieve a wrist brand entitling them to special offers).